Case Study

Ammunition for the Injured

Ammunition for the Injured Case Study 

Mark F. Milhollin, P.C. (Ammunition for the Injured) provides legal representation for ALL personal injury cases.
For the past 25 years, I have represented people who have been caused injury due to the negligent or intentional acts of individuals and corporations.

The Challenge

Mark F. Milhollin, P.C. (Ammunition for the Injured) had no respectable rankings when they contacted HEI, Inc., and they were not ranked in the Top 10 for any of the 4 most important keyword phrases on Google or Bing. 

Their goal was very clear: to achieve Top 5 or Top 10 rankings on Google for their primary keywords.  All other ranking increases would be considered a bonus.

Where they began:

·         #58 on Google for primary keyword “Personal Injury Lawyer Marietta”

·         #48 on Google for “Premises Liability Lawyer Marietta

·         Not ranked in Top 50 on Google for “any” keywords


The Strategy

The strategy implemented for Mark F. Milhollin, P.C./Ammunition for the Injured was to do a complete “themed” optimization of their web site, implement additional “search engine-friendly” structural elements into the site and to increase the site’s link popularity.

The Mark F. Milhollin, P.C./Ammunition for the Injured site was static html but lacked keyword density and most of the optimization elements that HEI, Inc.. implements in the source code. We started by identifying keywords and assigning the keywords to specific pages in the site.  Subject site pages lacked keyword density to support the keywords, HEI, Inc. re-wrote the content on those pages. After these steps were complete, HEI, Inc.'s web designers implemented the SEO methodology themselves (HEI, Inc.. wrote all META tags and other proprietary parts of the methodology).

AMAZING Results

After one week, Mark F. Milhollin, P.C./Ammunition for the Injured was extremely pleased with the results of the campaign.

Eight (8) of 13 top keyword(s) resulted in #1 rankings and the other 5, #2 rankings - IN JUST ONE WEEK!

Four Week Results:

Personal Injury Lawyer Marietta

Three Week Results:

SEO 3 week Results

Two week results:

GOOGLE

Keyword(s)

Page # / Item #

BING

Keyword(s)

Page # / Item #

Childhood Injuries Attorney Marietta

Page 1, #2

Marietta Injury Attorney

Page 1, #5

Premises Liability Lawyer Marietta

Page 1, #2

Auto Collisions Lawyer Marietta

Page 2, #1

Childhood Injuries Lawyer Marietta

Page 1, #3

Premises Liability Lawyer Marietta

Page 1, #11

Marietta Childhood Injury Lawyer

Page 1, #3

Slip Trip and Fall Attorney Marietta

Page 2, #12

Slip Trip and Fall Attorney Marietta

Page 1, #4

Childhood Injuries Lawyer Marietta

Page 1, #1

Sexual Assault Lawyer Marietta

Page 1, #4

Marietta Childhood Injury Attorney

Page 1, #2

Slip Trip and Fall Lawyer Marietta

Page 1, #5

Sexual Assault Lawyer Marietta

Page 2, #2

Marietta Childhood Injury Attorney

Page 1,#2

Marietta Injury Lawyer

Page 2, #6

Auto Collisions Lawyer Marietta

Page 2, #2

Childhood Injuries Attorney Marietta

Page 1, #1

Personal Injury Lawyer Marietta

Page 4, #4

Slip Trip and Fall Lawyer Marietta

Page 2, #7

Marietta Injury Lawyer

Page 3, #9

Marietta Childhood Injury Lawyer

Page 1, #5

Marietta Injury Attorney

Page 4, #5

Personal Injury Attorney Marietta

Page 2, #5

Personal Injury Attorney Marietta

Page 5, #2

Personal Injury Lawyer Marietta

Page 3, #8